I have two cars; a VW GTI 1.8T turbo powered mad machine which can get 35 MPG if I drive like grandma, and my Honda Insight which can get 100MPG if I draft behind a semi truck from driveway to parking space and back again.
Real time MPG gauge
I caught this shaky image on my way to work today in my Honda Insight as the speed was changing from 65 MPH to 64 MPH. Every original Insight that ever rolled off the line is a hand built MPG machine. The entire thing is designed and built to maximize miles per gallon… the whole car is built from aluminum, it’s completely streamlined, etc. But the one feature of this car that gets me the most MPG is the real time MPG gauge. By giving me immediate feedback, I know right away how my poor driving habits affect my MPG average.
Many cars throughout the years have had MPG gauges. But those gauges have, for the most part, always shown your MPG average. There is no immediate feedback, and that’s what counts when it comes to behavioral game theory.
I like to go fast. When I was a kid I raced dirt bikes through the wooded area behind my parents’ house. I took my first car through a fence because I wanted to see how fast I could take a 90 degree corner (not that fast it turns out). When I bought my trusty little Chevy Metro (Geo Metro for the die hards), I ran that little 3 cyl 1.0L engine to the breaking point… but then I bought my GTI. I installed the cold air intake, boost controller, radar detector, and IR laser jammer (which is still legal btw). Every morning when I drive the GTI and turn on to the freeway entrance ramp, I gun it to see if I can beat whatever car was already barreling down the freeway and at least half way past the entrance ramp. Even though its possible to take my trusty GTI up to 140MPH+ (like I did on the test drive), I bought my Hayabusa so I could go even faster (and it does).
After driving the Insight to work only a few days, I quickly realized that I every morning I’d been gaming.
Driving the GTI
When driving the GTI or the ‘busa, the game was “see how quickly I can get to work”. The focus was entirely on maneuvering, speed, watching for speed traps, etc. It didn’t matter if I was early or late, or the amount or work or project importance waiting for me when I got there, the focus was just “get there”.
If I had to define the GTI game challenges, they would be:
– Traffic avoidance (find the sweet spot between bunches)
– Traffic navigation (move through buches of traffic to find the sweet spot)
– Avoid tickets (watch for authorities and speed traps)
– Speed (5+ over the limit is for sissies)
The places my eyes look are:
– Speedometer (to make sure I’m at least 5+ over)
– Clock (however time from A to B was not a game challenge, just an arbitrary time accounting was my interest)
– Scan for authorities (watch for speed traps on overpasses, under the overpasses, hiding in the median, sides of the road, rear view mirror, etc.)
– Traffic pattern assessment (look for holes, anticipate where holes will open up, watch for holes closing, analyze drivers to avoid erratic and unpredictable drivers, etc.)
Driving the Insight
When driving the Insight, the real time MPG gauge gives the immediate feedback required to make it a game to my subconscious. An action like passing someone in my GTI or seeing the RTMPG (real time MPG) gauge glide up to 110MPG as I close in on a semi truck’s bumper illicit the immediate gratification required in game play. The knowledge that your decision and subsequent action has paid off furthers your interest in continuing the game.
Game challenges for the Insight game are:
– Get the best MPG average on a home/office round trip
– Analyze best drafting candidates (each truck type is different)
– Stay close (the closer you are the better your MPG is)
– Don’t crash (drafting at 55 MPH only 3 feet off the bumper of a semi truck is just as much of an adrenaline rush as weaving the GTI through traffic at 80 MPH)
The places my eyes look are:
– The RT MPG gauge (lets me know exactly whats going on in real time)
– The MPG average gauge (an overall account of my successful gaming techniques)
– The break lights of the semi truck I’m drafting behind (Trucks weigh several times what my car and I weigh and have a much longer stopping distance. Still it is very important to keep a very fast reaction time, just in case the truck has to make an emergency stop.)
– Scan for better trucks to draft behind (trucks with tall but low to the ground loads work better than trucks with a lot of air space between their payload and the pavement)
– Scan for the authorities (tailgating is illegal)
More information can change behavior
What I’m saying here is that, without even being that conscious of it, the real time MPG gauge changed my entire game, and my driving habits. Even though it looks like I’m still a mad man on the road (just a different kind of mad man), the point I’m trying to make here is that I believe by simply including a real time and average MPG gauge in every car and truck, in a prominent location like it is in the Insight, the national average MPG could be drastically raised… just by giving drivers more information and direct, immediate feedback. I also think it would do more to curb speeding and educate drivers than all the speed traps in the world combined. I know if I had these gauges in my GTI, it would definitely change the way I drove that car.
One thing’s for sure, it’s definitely less stressful driving the Insight, especially when the game’s success = less visits to the gas pump and more money in my pocket.
Tags: driving, green, psychology
