I was doing some thinking today… business is a lot like science. You have a hypothesis (“million dollar idea”), you design an experiment (business plan), you run your experiment (startup), establish a theory (sales and revenue). You still can’t prove as fact, so you keep running your experiment (growth stage). Maybe you design other experiments to try to get better data (pivot). Your theory is confirmed by independent teams (competition). You’re confident your theory is sound, but painfully aware at any moment some new hotshot team could come along and disprove your theory (disruption).
